Does Better Blend or its affiliates currently operate or franchise businesses under different trademarks that offer similar goods or services to those offered by Better Blend franchisees?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
Neither we nor any of our affiliates operates, franchises, or has plans to operate or franchise a business under a different trademark selling goods or services similar to those you will offer. However, the franchise agreement allows us to do so.
Source: Item 12 — TERRITORY (FDD pages 27–29)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, neither Better Blend nor its affiliates currently operate or franchise businesses under a different trademark that would sell similar goods or services to those offered by Better Blend franchisees. However, the franchise agreement does allow Better Blend to do so in the future.
This means that while Better Blend is not currently competing with its franchisees through other brands, the possibility exists within the franchise agreement. A potential franchisee should consider this when evaluating the long-term competitive landscape. It is not uncommon for franchisors to reserve the right to expand into new markets or test new concepts, but it could pose a risk if Better Blend were to introduce a competing brand that draws customers away from existing franchisees.
Prospective franchisees might want to discuss this clause with Better Blend during their due diligence. Understanding Better Blend's long-term strategy and potential plans for other brands could help a franchisee assess the potential impact on their business. It would be prudent to inquire about the conditions under which Better Blend might launch a competing brand and whether franchisees would receive any compensation or protection in such a scenario.