When was the Addendum to the Settlement and Trademark Coexistence Agreement dated for Better Blend?
Better_Blend Franchise · 2024 FDDAnswer from 2024 FDD Document
Better Blend Nutrition, LLC entered into a Settlement and Trademark Coexistence Agreement dated November 13, 2020, with Better Blends, LLC, a Minnesota limited liability company (as amended by an Addendum dated November 17, 2021), in which our affiliate agreed to not use the words "BETTER" and "BLEND" except in conjunction with restaurant services and direct sales of goods to consumers and not through third parties (e.g. a grocery store), and to not use its marks or promote its goods and services in a manner likely to cause confusion.
Source: Item 13 — TRADEMARKS (FDD pages 29–31)
What This Means (2024 FDD)
According to Better Blend's 2024 Franchise Disclosure Document, Better Blend Nutrition, LLC, entered into a Settlement and Trademark Coexistence Agreement dated November 13, 2020, with Better Blends, LLC. This agreement was later amended by an Addendum. The Addendum to this agreement is dated November 17, 2021.
This agreement places certain restrictions on Better Blend's use of its trademarks. Specifically, Better Blend agreed not to use the words "BETTER" and "BLEND" except when providing restaurant services and direct sales to consumers. They also agreed not to use these words through third parties, such as grocery stores. Additionally, Better Blend must ensure that its marketing and branding efforts do not cause confusion among consumers.
For a prospective franchisee, this information is important because it highlights potential limitations on how Better Blend can market its products and services. Franchisees need to be aware of these restrictions to ensure they comply with the terms of the agreement and avoid any potential legal issues. Understanding these limitations can also help franchisees make informed decisions about their marketing strategies and business operations.