What activities are included in 'Digital Marketing' for a Better Blend franchise?

According to the 2024 Better Blend Franchise Disclosure Document, Digital Marketing encompasses a variety of online promotional activities. These include managing social media accounts on platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, and TikTok. It also involves using applications, purchasing keywords or adwords, and managing accounts on websites that offer gift certificates or discounted coupons, such as Groupon and Living Social.

Additionally, Digital Marketing for Better Blend includes creating and distributing online videos, running display banner campaigns, and developing branded content for social media. Franchisees may also engage in e-mail marketing campaigns and other forms of digital advertising on the Internet or through other digital or electronic communications. The overarching goal of these efforts is to promote the Better Blend brand and the franchisee's specific business location.

It is important to note that franchisees must obtain prior written consent from Better Blend before engaging in any Digital Marketing activities. If Better Blend permits a franchisee to conduct Digital Marketing, the franchisee must adhere to all System Standards and promptly modify or remove any Digital Marketing content that Better Blend deems non-compliant. Franchisees are also required to use only approved materials and submit any proposed modifications to Better Blend for approval. This ensures that all marketing efforts align with the brand's overall strategy and standards.

Better Blend also maintains control over the use of its trademarks in the digital space. Franchisees cannot use any Better Blend Mark (or similar words) in any domain name, electronic address, website, or other source identifier without express permission. Better Blend may register any such names or addresses and then license their use back to the franchisee under a separate agreement, with the franchisee responsible for all associated costs. Better Blend reserves the right to withdraw its approval for any Digital Marketing at any time, giving them significant control over the brand's online presence.