Under what names does Best Western International, Inc. operate as a licensor?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
The licensor is Best Western International, Inc. ("we", "us", or "our"). "You" means the individual or entity that signs the Membership Agreement – the "Member". If you are a business entity, "you" means both the business entity and its owners. "System Hotels" refers to hotels operating under the System (as defined below) using the Best Western Identifying Marks (defined below). The "Property" refers to the hotel you will operate under a Membership Agreement. If we have an agent in your state for service of process, we disclose that agent in Exhibit B.
We are an Arizona nonprofit corporation formed on December 13, 1957, with a principal business address located at 6201 N. 24th Parkway, Phoenix, AZ 85016. We operate: (i) as a membership association and licensor under Best Western Identifying Marks (defined below), including, without limitation, the "Best Western®", "Best Western Plus®", "Best Western Premier®", "Executive Residency by Best Western®", "@Home by Best WesternSM", "Vīb®", "GLō®", and "Aiden®" names; and (ii) as a licensor under the "BW Premier Collection®" and "BW Signature Collection®" names (the "Premier Marks" and the "Signature Marks," which are referred to collectively as the "Collection Marks"), and under no other name.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD page 8)
What This Means (2025 FDD)
According to the 2025 Best Western Franchise Disclosure Document, Best Western International, Inc. operates as a membership association and licensor under several names. These include the "Best Western®", "Best Western Plus®", "Best Western Premier®", "Executive Residency by Best Western®", "@Home by Best WesternSM", "Vīb®", "GLō®", and "Aiden®" names. Additionally, Best Western operates as a licensor under the "BW Premier Collection®" and "BW Signature Collection®" names, which are collectively referred to as the "Collection Marks".
For a prospective franchisee, this means that Best Western offers a variety of brands and collections to operate under, each with its own distinct identity and target market. This allows franchisees to choose a brand that aligns with their specific property and market conditions. The variety of brands also allows Best Western to cater to a wider range of travelers, from budget-conscious guests to those seeking a more upscale experience.
It is important to note that Best Western explicitly states that it operates under no other names besides those listed in the FDD. This provides clarity for potential franchisees regarding the scope of Best Western's licensing activities. Franchisees should be aware of the specific requirements and standards associated with each brand and collection, as these may vary. Understanding the nuances of each brand is crucial for making an informed decision about which Best Western flag to pursue.