What was the total amount Best Western spent on advertising and promotion in 2022?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
nds) | Amortized cost | Fair Value | |---|---|---| | Due in one year or less | $ 11,691 | $ 11,643 | | Due after one year through five years | 46,351 | 46,070 | | Due after five years through ten years | 24,421 | 23,749 | | Due after ten years | 95,735 | 91,575 | | Total | $ 178,198 | $ 173,037 | See accompanying notes to consolidated financial statements.
Consolidated Statements of Revenues and Expenses
| (in thousands) | 2023 | Years Ended November 30, 2022 |
|---|---|---|
| REVENUES: | ||
| Fees, dues and assessments | $ 293,536 | $ 276,766 |
| Program revenues | 180,273 | 165,915 |
| Other revenues | 62,787 | 51,199 |
| TOTAL REVENUES | 536,596 | 493,880 |
| EXPENSES: | ||
| Compensation, taxes and benefits | 197,303 | 175,005 |
| Advertising and promotion | 121,415 | 105,950 |
| Depreciation and amortization | 18,162 | 14,748 |
| General and administrative | 88,222 | 77,477 |
| Program cost of sales | 19,540 | 16,531 |
| TOTAL EXPENSES | 444,642 | 389,711 |
| Net realized and unrealized gains (losses) on investments | 12,414 | (1,391) |
Source: Item 23 — Receipts (FDD pages 108–413)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, the company's expenses for advertising and promotion in 2022 totaled $105,950,000. This figure is part of the overall expenses reported by Best Western International, Inc. for the fiscal year. Franchisees should note that this reflects the brand's investment in marketing and promotional activities across its network.
Understanding the allocation of these advertising funds can be crucial for prospective franchisees. It's important to investigate how Best Western distributes these funds across various marketing channels, such as digital advertising, traditional media, and loyalty programs. Franchisees benefit directly from these advertising efforts through increased brand awareness and customer traffic.
Reviewing these figures in comparison to previous years and other similar hotel franchises can provide valuable insights. It is also important to consider how these advertising and promotional activities are strategically aligned with Best Western's overall business objectives and how they contribute to the revenue and profitability of individual franchise locations.