What was the total amount of expenses Best Western spent on advertising and promotion in 2024?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
ated Statements of Financial Position
| (in thousands) | | | |---|---|---| | 2024 | 2023 | | | Liability related to the loyalty program | $ 308,058 | $ 292,438 | | Affiliation fees received from hoteliers | 49,999 | 51,343 | | Total contract liabilities | $ 358,057 | $ 343,781 | See accompanying notes to consolidated financial statements.
Consolidated Statements of Revenues and Expenses
| (in thousands) | 2024 | 2023 |
|---|---|---|
| REVENUES: | ||
| Fees, dues and assessments | $ 292,244 | $ 293,536 |
| Program revenues | 167,615 | 180,273 |
| Other revenues | 61,083 | 60,589 |
| TOTAL REVENUES | 520,942 | 534,398 |
| EXPENSES: | ||
| Compensation, taxes and benefits | 207,143 | 197,303 |
| Advertising and promotion | 139,190 | 121,415 |
| General and administrative | 102,157 | 88,222 |
| Depreciation and amortization | 20,774 | 18,162 |
| Program cost of sales | 19,448 | 19,540 |
| TOTAL EXPENSES | 488,712 | 444,642 |
| Net realized and unrealized gains on investments | 35,323 | 12,414 |
| Interest and dividend inc |
Source: Item 23 — Receipts (FDD pages 108–413)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, the company's expenses for advertising and promotion in 2024 totaled $139,190,000. This figure is part of the overall expenses reported by Best Western and is categorized alongside other expenses such as compensation, taxes, benefits, general and administrative costs, depreciation, amortization, and program cost of sales.
For a prospective franchisee, this indicates the level of investment Best Western makes in marketing and promoting the brand. A significant advertising and promotion budget can help drive business to individual franchise locations through brand awareness and marketing campaigns. Franchisees benefit from Best Western's ability to support the brand through substantial advertising expenditure.
It's also worth noting the trend in Best Western's advertising and promotion expenses. In 2023, these expenses were $121,415,000, indicating an increase in spending on advertising and promotion in 2024. This increase could reflect a strategic decision by Best Western to invest more in marketing efforts to attract customers and support its franchisees.