Since when has Mahmood Merchant served as the District VI Director for Best Western?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
ood Merchant**
Mr. Merchant has served as our District VI Director since December 2021, in Phoenix, Arizona. Mr. Merchant has been the owner of the Best Western Big Country Inn in Coalinga, California
since 2000, the Best Western Apricot Inn in Firebaugh, California since 2003, the Best Western Colonial Inn in Selma, California since 2017, and the Best Western Plus Inn in Coalinga, California since 2018. Mr. Merchant has also served as SureStay, Inc.'s Director in Phoenix, Arizona since December 2021. He has also been the President and Chief Executive Officer of Merchant Valley Corporation in Roseville, California since March 1997.
Source: Item 2 — Business Experience (FDD pages 12–21)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, Mahmood Merchant has served as the District VI Director since December 2021, operating from Phoenix, Arizona. In addition to his role as District VI Director, Mr. Merchant has been the owner of several Best Western properties in California, including the Best Western Big Country Inn in Coalinga since 2000, the Best Western Apricot Inn in Firebaugh since 2003, the Best Western Colonial Inn in Selma since 2017, and the Best Western Plus Inn in Coalinga since 2018.
This indicates that Mr. Merchant is an experienced Best Western owner who has taken on a leadership role within the organization. His extensive experience as a Best Western owner in California could provide valuable insights and guidance to other franchisees in District VI.
Prospective franchisees might want to inquire about the responsibilities and time commitment required for the District VI Director position to understand the scope of Mr. Merchant's role and how it might impact his interactions with franchisees in the district. Additionally, it's worth noting that Mr. Merchant also serves as SureStay, Inc.'s Director since December 2021 and has been the President and CEO of Merchant Valley Corporation since 1997, indicating a diverse business background.