Who is responsible for the cost of installing Best Western signs at the property?

According to Best Western's 2025 Franchise Disclosure Document, the franchisee, referred to as the 'Member,' is responsible for covering the costs associated with installing any and all Best Western signs on the property. This includes the initial installation costs. Furthermore, the franchisee is also responsible for maintaining these signs in first-class condition throughout the term of their agreement. This obligation ensures that the Best Western brand is consistently represented in a positive and professional manner.

This requirement places a financial burden on the franchisee, who must budget for both the initial sign installation and ongoing maintenance. The FDD also states that Best Western-branded signs may only be obtained from a Best Western-endorsed vendor. This limits the franchisee's options and potentially increases costs, as they cannot seek out alternative suppliers. The franchisee should inquire about the typical costs of sign installation and maintenance in their specific geographic area to accurately assess this expense.

Upon termination or cancellation of the Best Western membership, the former franchisee is responsible for removing all Best Western branded signs, names, and marks from the property. If the franchisee fails to do so, Best Western can take action to remove the signage, and the former franchisee will be responsible for all associated costs and fees, including attorney's fees. This provision underscores the importance of adhering to the terms of the franchise agreement and the financial consequences of non-compliance.

Overall, the franchisee bears the full financial responsibility for all aspects of Best Western signage, from installation and maintenance to removal upon termination. This is a standard practice in franchising, where franchisees typically bear the costs of establishing and maintaining the brand's presence at their specific location. Prospective franchisees should carefully consider these costs when evaluating the overall investment required to join the Best Western system.