What are the requirements for guest contact personnel's appearance at a Best Western property?

According to Best Western's 2025 Franchise Disclosure Document, all guest contact personnel must be neat, well-groomed, and properly attired. This requirement extends beyond just front desk staff to include maintenance personnel, who should also be well-groomed, clean, and properly uniformed.

For a prospective Best Western franchisee, this means implementing and enforcing specific appearance standards for all employees who interact with guests. This includes setting guidelines for neatness, grooming, and appropriate attire, and ensuring that staff adhere to these standards at all times.

Maintaining these standards is crucial for upholding Best Western's image as a provider of high-quality service. Failure to comply with these requirements could potentially lead to negative guest experiences and impact the overall reputation of the franchise. Therefore, franchisees must prioritize staff training and monitoring to ensure consistent adherence to these appearance guidelines.