What is the registration number for the Best Western Plus trademark registered on December 12, 2023?

According to Best Western's 2025 Franchise Disclosure Document, the Best Western Plus trademark has been registered with the United States Patent and Trademark Office. The registration number for the Best Western Plus® trademark, registered on December 12, 2023, is Reg. 7242466.

It is important for prospective franchisees to understand the significance of trademarks in franchising. Trademarks like Best Western Plus® are intellectual property assets that distinguish a brand and its services. Registration provides legal protection and exclusivity, preventing others from using similar marks that could confuse consumers. Best Western also has the right to change any of the Best Western Identifying Marks, or the way in which any of them are depicted, at any time at their sole option and at the franchisee's expense.

As a Best Western franchisee, you are granted the right to use these registered trademarks as part of your franchise agreement. However, this right comes with the responsibility to protect and properly use the trademarks according to Best Western's guidelines. Any unauthorized use or infringement could have legal and financial repercussions. Franchisees must notify Best Western immediately of any apparent infringement or challenge to their use of any Best Western Identifying Marks.

Given that Best Western may modify its trademarks, franchisees should stay informed about any changes to these marks and how those changes might affect their business. Furthermore, franchisees should seek clarification from Best Western regarding the costs associated with any required changes to signage, marketing materials, or other branded items that display the trademarks.