What is the registration number for the Best Western Plus® trademark that was registered on 12/12/23?

According to Best Western's 2025 Franchise Disclosure Document, the Best Western Plus® trademark has the registration number Reg. 7242466, with a registration date of December 12, 2023. This information is relevant for prospective franchisees as it confirms that Best Western has registered this trademark with the United States Patent and Trademark Office. Registration provides legal protection and recognition for the brand.

Having a registered trademark like Best Western Plus® is crucial for franchisees because it helps prevent others from using a similar name or logo that could confuse customers. This protection supports brand recognition and customer loyalty, which are essential for the success of a Best Western franchise. The registration date indicates how recently the trademark was officially registered, which can be important for assessing the current legal status and potential challenges to the trademark.

It is worth noting that Best Western has multiple registered trademarks, including Best Western®, Best Western Premier®, and others. Each of these trademarks represents a different brand within the Best Western system, and franchisees should be aware of the specific trademarks associated with their particular franchise agreement. Best Western also has a process in place for franchisees to notify them of any potential infringement or challenges to the use of their trademarks, ensuring that the brand's intellectual property is actively protected.

Prospective franchisees should verify the current status of the Best Western Plus® trademark and any other relevant trademarks with Best Western during their due diligence. This verification can provide additional assurance about the strength and protection of the brand's intellectual property.