What is the registration date for the Best Western trademark with registration number 1432431?

According to Best Western's 2025 Franchise Disclosure Document, the Best Western trademark with registration number 1432431 was registered on March 10, 1987. This information is crucial for prospective franchisees as it establishes the legal foundation upon which Best Western's brand recognition and reputation are built. Understanding the registration dates of trademarks helps franchisees appreciate the longevity and legal protection afforded to the brand. This registration on the Principal Register of the United States Patent and Trademark Office (USPTO) signifies that Best Western has taken steps to protect its brand identity.

The registration date is important because it establishes priority in trademark rights. Best Western has been using and protecting this trademark since 1987, which strengthens its position against potential infringers. This long-standing registration provides a level of assurance to franchisees that the brand they are investing in has a solid legal foundation. It also means that Best Western has the right to prevent others from using similar marks that could cause confusion among consumers.

As a Best Western franchisee, you are granted the right to use these registered trademarks as part of your business operations. However, it's important to note that Best Western retains the right to modify these trademarks at any time, and any associated expenses would be the responsibility of the franchisee. Furthermore, franchisees are obligated to notify Best Western immediately of any potential infringement or challenges to the use of these trademarks. This collaborative approach ensures the continued protection and integrity of the Best Western brand.