What is the registration date for the Best Western Rewards® trademark?

According to Best Western's 2025 Franchise Disclosure Document, the Best Western Rewards® trademark was registered on June 9, 2009. The trademark's registration number is Reg. 3636227. This information is relevant for prospective franchisees as it identifies one of the key trademarks they will be licensed to use as part of the Best Western franchise system.

It is important for potential franchisees to understand the trademarks associated with the franchise because they represent the brand's identity and reputation. Best Western has registered this trademark with the United States Patent and Trademark Office (USPTO), which provides legal protection and exclusive rights to use the mark for specific goods or services. This registration helps prevent others from using similar marks that could cause confusion among consumers.

Best Western also retains the right to change any of the Best Western Identifying Marks, or the way in which any of them are depicted, at any time at its sole option and at the franchisee's expense. Franchisees are required to notify Best Western immediately of any apparent infringement or challenge to the use of any Best Western Identifying Marks. Best Western will control any litigation arising from such issues.