What is the registration date for the Executive Residency by Best Western trademark with registration number 5079751?

According to Best Western's 2025 Franchise Disclosure Document, the Executive Residency by Best Western trademark, with registration number 5079751, was registered on November 8, 2016. This information is relevant for prospective franchisees as it confirms the registration date of a key trademark associated with the Executive Residency brand.

The registration of trademarks is a standard practice in franchising, as it protects the brand's identity and prevents unauthorized use. Best Western has registered this trademark with the United States Patent and Trademark Office (USPTO), granting them exclusive rights to use it in connection with their services. This registration provides a legal basis for Best Western to defend its brand against infringement and ensures that franchisees can operate under a protected brand name.

It is important for franchisees to be aware of the trademarks associated with their franchise, as they are typically required to use these marks in accordance with the franchisor's guidelines. Franchisees should also understand the implications of trademark infringement and the steps they should take if they suspect unauthorized use of the Best Western trademarks. Best Western retains the right to change any of the Best Western Identifying Marks at any time at their sole option and at the franchisee's expense.