What is the registration date for the Aiden® trademark with registration number 5753488?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| TRADEMARK | REGISTRATION/ APPLICATION NUMBER | REGISTRATION/ APPLICATION DATE |
|---|---|---|
| Reg. 5073431 | Reg. 11/01/16 | |
| Best Western Rewards® | Reg. 3636227 | Reg. 06/09/09 |
| Reg. 5209381 | Reg. 05/23/17 | |
| Aiden® | Reg. 5753488 | Reg. 05/14/19 |
| Reg. 5753489 | Reg. 05/14/19 | |
| Executive Residency by Best Western | Reg. 5079751 | Reg. 11/08/16 |
| Reg. 7522011 | Reg. 10/01/2024 | |
| @Home by Best Western | App. 97761960 | App. Submitted 11/3/22 |
Source: Item 13 — Trademarks (FDD pages 84–86)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, the Aiden® trademark, with the registration number 5753488, was registered on May 14, 2019. This information is crucial for prospective franchisees as it establishes the legal standing and protection afforded to the Aiden® brand name. Understanding the registration date helps in assessing the maturity and potential strength of the trademark in the market.
The registration of a trademark on the Principal Register of the United States Patent and Trademark Office (USPTO) grants Best Western exclusive rights to use the mark nationwide for the specific goods or services it covers. This protection helps prevent other businesses from using similar marks that could cause confusion among consumers. For a Best Western franchisee, this means they can operate under the Aiden® brand with the assurance that the brand is legally protected.
It is important for franchisees to be aware of Best Western's rights and responsibilities regarding the trademark. As noted in Item 13, Best Western retains the right to change any of the Best Western Identifying Marks at any time and at the franchisee's expense. Franchisees are also obligated to notify Best Western immediately of any potential infringement or challenges to the use of the Best Western Identifying Marks. This ensures that Best Western can take appropriate action to protect its brand and the interests of its franchisees.