Regarding relocation of a Best Western property, what specific attributes of the Designated Property might the Board consider when determining if it provides improved representation in the same relevant market?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
The Designated Property must, in the opinion of the Board, provide improved representation in the same relevant market. In evaluating this requirement, the Board in its sole discretion may consider the Designated Property's attributes, such as, but not limited to: superior facilities, improved location, stronger access to demand generators and increased visibility.
Source: Item 12 — Territory (FDD pages 77–84)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, when a franchisee requests to relocate their property, the Board evaluates whether the new location, referred to as the 'Designated Property', offers improved representation in the same market. In assessing this, the Board has the discretion to consider several attributes of the Designated Property. These attributes include superior facilities, an improved location, stronger access to demand generators, and increased visibility.
This means that Best Western franchisees looking to relocate should focus on securing a location that not only meets the brand's standards but also enhances the overall appeal and accessibility of the hotel. Superior facilities could refer to updated amenities, better-maintained infrastructure, or additional services that the previous location lacked. An improved location might involve moving to an area with higher foot traffic, better proximity to key attractions, or a more desirable neighborhood.
Stronger access to demand generators suggests being closer to sources of customer demand, such as business centers, tourist attractions, or transportation hubs. Increased visibility could mean a location that is more easily seen from major roads or has better signage opportunities. By focusing on these attributes, franchisees can increase the likelihood of the Board approving their relocation request and ensure that the new location contributes positively to the Best Western brand's presence in the market.
Ultimately, the decision rests with the Board, and while these attributes are considered, the FDD indicates that the Board has sole discretion in the evaluation process. Therefore, franchisees should gather as much supporting data as possible to demonstrate how the Designated Property excels in these areas compared to the original site.