What is the recommended designation for a Best Western Governor?

According to Best Western's 2025 Franchise Disclosure Document, a CHA designation is highly recommended for a Best Western Governor. This suggests that while not mandatory, Best Western values and encourages its Governors to obtain the Certified Hotel Administrator (CHA) designation, which is a professional certification for hotel managers.

For a prospective franchisee considering becoming a Best Western Governor, this recommendation implies that pursuing a CHA designation could be beneficial for their role and standing within the organization. It demonstrates a commitment to professional development and industry standards, potentially enhancing their credibility and effectiveness as a liaison between the Board and the Membership.

While the FDD does not explicitly state the benefits of having a CHA designation, it can be inferred that it aligns with Best Western's emphasis on quality control, customer service, and brand identity. A CHA designation likely equips Governors with the knowledge and skills to better advise and recommend improvements to member properties, ensuring consistency and adherence to Best Western's standards. Franchisees should inquire with Best Western about any specific support or incentives provided for Governors seeking the CHA designation.