What is the Best Western policy regarding children staying free in a room?

According to the 2025 Best Western FDD, children aged 12 years old or under can stay for free in a room, provided they are accompanied by a parent or grandparent. This policy is detailed within the regulations pertaining to the Best Western franchise system.

For prospective franchisees, this policy can be a selling point for families looking for affordable lodging options. By adhering to this standard, Best Western aims to attract a broader customer base and enhance guest satisfaction. It is important for franchisees to ensure their staff is aware of this policy and that it is consistently applied during the booking and check-in processes.

However, franchisees should also be aware that this policy may impact revenue per available room (RevPAR), especially during peak family travel seasons. While offering free stays for children can attract more families, it may also necessitate careful management of room inventory and pricing strategies to maintain profitability. Franchisees should consider these factors when setting their room rates and participating in Best Western's marketing programs.