Are Best Western member properties with full-service restaurants required to offer breakfast-inclusive room rates?

According to Best Western's 2025 Franchise Disclosure Document, Best Western member properties that have an on-site full-service restaurant that charges for breakfast must offer breakfast-inclusive room rates. However, these properties may also offer breakfast-exclusive room rates. This means franchisees with full-service restaurants have the flexibility to provide both types of room rates to cater to different customer preferences.

This requirement ensures that Best Western properties with full-service restaurants provide guests the option to include breakfast in their room rate, which can be a significant convenience for travelers. By offering both breakfast-inclusive and breakfast-exclusive rates, franchisees can attract a broader range of customers, accommodating those who prefer the simplicity of a bundled rate and those who prefer to pay for breakfast separately.

For prospective franchisees, this means that if their Best Western property includes a full-service restaurant, they must implement a system for offering breakfast-inclusive room rates. This may involve adjusting pricing strategies and ensuring that the reservation system can handle both types of rates. While offering breakfast-inclusive rates is mandatory, franchisees also have the option to offer breakfast-exclusive rates, allowing for flexibility in their service offerings.