What is the meaning of 'Applicant' in the context of Best Western Membership?

According to Best Western's 2025 Franchise Disclosure Document, an "Applicant" is defined as any person or entity seeking new membership with Best Western. This definition includes those who are looking to renew a membership that was previously canceled or terminated.

For a prospective franchisee, understanding this definition is crucial because it clarifies who is eligible to apply for a Best Western franchise. Whether you are a new entity or someone who previously held a franchise but had it canceled, you are considered an applicant under Best Western's guidelines. This means you are subject to the application process and must meet the necessary qualifications.

The application process involves submitting a membership application and agreement in the form approved by the Board. The Board has the discretion to approve or deny an application for any reason. This definition sets the stage for the membership process, highlighting that anyone seeking to join or rejoin the Best Western system must go through the formal application process, regardless of their prior relationship with the brand.

Best Western requires payment of a $4,000 non-refundable application evaluation fee to process the application. Payment of this fee or submission of the application does not guarantee affiliation with Best Western. The Board may deny an application for any or no reason.