What is the maximum age of the professional-quality photographs that Best Western properties must display on bestwestern.com?

According to Best Western's 2025 Franchise Disclosure Document, all Best Western properties are required to display professional-quality photographs of their properties on bestwestern.com. These photographs must be less than three years old. The purpose of this requirement is to ensure that the images accurately reflect the property's current condition and the amenities it offers to guests. This policy was approved on June 29, 2011, and became effective on February 1, 2012. Virtual tours displayed must also be consistent with the photographs.

This requirement ensures that potential guests see an accurate representation of what the Best Western property looks like at the time of booking. Regular updates of the photos help maintain the brand's reputation for quality and reliability. For a franchisee, this means budgeting for professional photography services every few years to comply with Best Western's standards.

It is important to note that the virtual tours displayed on bestwestern.com must also be consistent with these photographs, ensuring a cohesive and accurate visual representation of the property. This coordinated approach to visual marketing helps to build trust with potential customers and reinforces the Best Western brand's commitment to quality and transparency.