When are Best Western Marketing and Technology Fees billed and due?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| Marketing and Technology Fees | 2.10% of PRR. See Note 1. | Billed one month in arrears, due and payable upon statement receipt. | See Note 1 for details on what components comprise the Marketing and Technology Fees. |
|---|
- "Property Room Revenue" ("PRR") means all revenues derived from the sale or rental of guest rooms (both transient and permanent) of the Property, including revenue derived from the redemption of points or rewards under the loyalty programs in which the Property participates, amounts attributable to breakfast (where the guest room rate includes breakfast), and guaranteed no-show revenue and credit transactions, whether or not collected, at the actual rates charged, less allowances for any guest room rebates and overcharges, and will not include taxes collected directly from patrons or guests.
The Marketing and Technology Fees combine the prior Best Western Membership-approved: (i) Sales and Marketing Assessment; and (ii) Technology Assessment; and a Marketing and Technology Assessment.
| Marketing and Technology Fees | Effective Date | Description |
|---|---|---|
| 2.10% of PRR | January 1, 2022 | The sum of the Sales and Marketing |
| assessment | ||
| of | ||
| 0.6% | ||
| of | ||
| PRR, | ||
| the | ||
| Technology Assessment of 0.5% of PRR | ||
| and | ||
| the | ||
| Technology | ||
| and | ||
| Marketing | ||
| Assessment of 1.00% of PRR |
Source: Item 6 — Other Fees (FDD pages 24–37)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, the Marketing and Technology Fees, which are 2.10% of Property Room Revenue (PRR), are billed one month in arrears. This means that the fees you are billed in a given month will be based on the previous month's revenue.
The fees are due and payable upon receipt of the statement. Therefore, a Best Western franchisee needs to ensure they have systems in place to track their PRR accurately and to pay these fees promptly to avoid any late payment penalties or potential issues with Best Western.
The Marketing and Technology Fees are comprised of the Sales and Marketing assessment of 0.6% of PRR, the Technology Assessment of 0.5% of PRR and the Technology and Marketing Assessment of 1.00% of PRR. The PRR includes revenue derived from guest rooms, loyalty program redemptions, breakfast (if included in the room rate), and guaranteed no-show revenue, less any rebates or overcharges. Taxes collected from guests are excluded from PRR.