In what market segment do 'Best Western Premier' System Hotels compete?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
System Hotels operating under the "Best Western Premier" name appeal to leisure and business travelers looking for upgraded or "Premier" standards and amenities. These hotels offer a truly refined atmosphere and style, with deluxe amenities and features, along with superior comfort and service for a truly memorable stay. "Best Western Premier" System Hotels compete in the upscale market. "Best Western Premier" System Hotels and their rooms are stylish and well-appointed and provide upgraded amenities that include a free hot breakfast, free high-speed internet access and exceptional service.
Source: Item 3 — identifies certain state actions alleging that the Memberships we granted were in fact franchises. We neither admit nor deny these allegations. We do not provide products or services to our Members. (FDD pages 8–12)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, 'Best Western Premier' System Hotels compete in the upscale market segment. These hotels aim to attract leisure and business travelers seeking upgraded or 'Premier' standards, amenities, a refined atmosphere, deluxe features, superior comfort, and memorable service.
This positioning in the upscale market means that Best Western Premier hotels are designed to offer a higher level of quality and service compared to midscale or upper-midscale hotels. Franchisees can expect to invest in higher-quality furnishings, enhanced amenities, and more comprehensive service offerings to meet the expectations of upscale travelers.
The FDD specifies that 'Best Western Premier' System Hotels and their rooms are stylish and well-appointed and provide upgraded amenities that include a free hot breakfast, free high-speed internet access and exceptional service. This suggests that franchisees must maintain these standards to remain competitive within the upscale market and uphold the brand's reputation.