What happens if a request for extension is not submitted in a timely manner to Best Western?

According to Best Western's 2025 Franchise Disclosure Document, if an applicant seeking conditional approval for a property proposed for construction fails to submit a request for an extension in a timely manner, the extension will not be granted. Furthermore, the applicant is barred from reapplying for a Best Western membership at the same location for a period of 90 days following the end of the extension period.

This rule has significant implications for prospective Best Western franchisees planning new construction. It underscores the importance of adhering to deadlines and proactively managing the construction timeline. The requirement to submit extension requests at least 30 days before the expiration of the current approval period, along with a progress report and a non-refundable extension fee, highlights the need for diligent project management and financial planning.

The 90-day waiting period before reapplication can cause considerable delays and potential financial losses. During this time, the applicant cannot associate the property with the Best Western brand, potentially missing out on revenue and market opportunities. Moreover, any reapplication after the waiting period requires the payment of all applicable fees, adding to the overall cost.

This policy is stricter than some franchise systems, which may offer more lenient extension policies or allow for immediate reapplication. Best Western's approach emphasizes the importance of timely progress and adherence to established procedures, reflecting the brand's commitment to maintaining standards and minimizing delays in property development.