From whom must Best Western franchisees obtain Best Western branded signs?

According to Best Western's 2025 Franchise Disclosure Document, franchisees must acquire Best Western branded signs exclusively from vendors endorsed by Best Western. This requirement ensures brand consistency and quality control across all Best Western locations.

This mandate has significant implications for franchisees. It limits their choice of suppliers and potentially their ability to negotiate pricing. Franchisees are responsible for the costs associated with sign installation and maintenance, ensuring the signs remain in excellent condition.

Upon termination or cancellation of the franchise agreement, the franchisee is responsible for removing all Best Western branded signs and related materials at their own expense. Failure to do so may result in Best Western taking action and charging the former franchisee for all associated costs, including attorney's fees. This underscores the importance of adhering to Best Western's branding guidelines and maintaining a positive brand image throughout the duration of the franchise agreement.