What ethical and moral standards must each Best Western property operate under?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
- 500.24 Each Best Western Property shall be operated in a high ethical and moral standard consistent with Best Western's concept of providing quality accommodations at fair and reasonable prices.
- 500.25 Best Western Members shall comply with all prevailing laws, ordinances and regulations pertaining to the operation or construction of a hotel/motel or resort property.
- 500.26 Each Best Western Member will maintain the premises, including coffee shops, restaurants, lounges, meeting/banquet rooms and other public areas, in a clean, safe and orderly condition.
- 500.27 Efficient, courteous and high quality services shall be provided by each Best Western Member.
- 500.30 Each transaction with the guest shall be conducted in a courteous, cordial, friendly and professional manner that reflects fair and ethical policies and practices.
- 500.31 Personnel shall be properly trained to serve the guests in a professional manner. Completion of Best Western's online training is required for all Front Desk staff at each Property, within 90 days following the Front Desk staff person's effective hire date, with specific online training to be based on the online curriculum available at the time of hire.
Source: Item 23 — Receipts (FDD pages 108–413)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, each Best Western property must operate under high ethical and moral standards. Specifically, each property should align with Best Western's concept of providing quality accommodations at fair and reasonable prices. This means franchisees must ensure their business practices reflect integrity and honesty in all dealings.
In addition to upholding high ethical standards, Best Western franchisees must comply with all prevailing laws, ordinances, and regulations related to the operation or construction of a hotel/motel or resort property. They are also required to maintain the premises, including all public areas like coffee shops, restaurants, lounges, and meeting rooms, in a clean, safe, and orderly condition. This ensures guests have a pleasant and secure experience during their stay.
Furthermore, Best Western mandates that franchisees provide efficient, courteous, and high-quality services. Every transaction with a guest should be conducted in a courteous, cordial, friendly, and professional manner, reflecting fair and ethical policies and practices. Personnel must be properly trained to serve guests professionally, with all front desk staff required to complete Best Western's online training within 90 days of their hire date. These standards collectively aim to ensure that each Best Western location maintains a reputation for quality, ethical behavior, and excellent customer service.