For Best Western, from what date is the Code enforceable with regard to Director conduct?

According to Best Western's 2025 Franchise Disclosure Document, the Code of Business Conduct and Ethics is enforceable for all Director conduct after the effective date. The effective date of the Code is the date that the Designated Accountant certifies the Member-approved ballot, which was March 10, 2010. Therefore, the Code applies to any actions taken by Best Western Directors after March 10, 2010.

This means that any Best Western Director is subject to the Code of Business Conduct and Ethics for any actions or decisions made in their role after March 10, 2010. This includes, but is not limited to, their duty of good faith and loyalty to the corporation, their duty to use care, skill, and diligence when carrying out official acts, and other ethical considerations outlined in the Code.

For a prospective Best Western franchisee, this information provides assurance that the conduct of the company's Directors is governed by a formal code of ethics. This code aims to ensure that Directors act in the best interests of the corporation and its members, which can contribute to the overall stability and ethical operation of the Best Western brand. Franchisees can review the full Code of Business Conduct and Ethics within the Regulatory Documents for more detailed information on the standards expected of Best Western Directors.