By what date were all Best Western branded hotels required to designate an employee as its Sales Champion?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
Approved December 21, 2011 – All Best Western branded hotels shall designate an employee as its Sales Champion by February 29, 2012. The designated Sales Champion shall be an individual who is responsible for sales operations at the hotel and shall be the contact person for Worldwide Sales. Sales Champions must successfully complete Sales Champion training within ninety (90) days of being designated and annually thereafter (prior to the one-year anniversary of the date of the certification). If at any time a Sales Champion terminates his or her employment with the hotel or is replaced for any reason, the hotel must designate a new Sales Champion within thirty (30) days of the event requiring a new designation. Sales Champion training and certification shall be at no cost to the Property.
Source: Item 23 — Receipts (FDD pages 108–413)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, all Best Western branded hotels were required to designate an employee as its Sales Champion by February 29, 2012. The Sales Champion is responsible for sales operations at the hotel and serves as the contact person for Worldwide Sales.
The designated Sales Champion must complete Sales Champion training within 90 days of being designated and annually thereafter, prior to the one-year anniversary of their certification date. This training and certification are provided at no cost to the property.
If a Sales Champion leaves the hotel's employment or is replaced for any reason, the hotel must designate a new Sales Champion within 30 days of the event that necessitates the new designation. This ensures that the hotel continuously has a designated individual responsible for sales operations and communication with Worldwide Sales.