factual

For a Best Western Conversion System Hotel (75-room), what is the estimated range for signage?

Best_Western Franchise · 2025 FDD

Answer from 2025 FDD Document

    1. For a new construction System Hotel, you must obtain on-premises signage and off-premises signage (e.g., highway billboards). For the conversion of an existing hotel to a System Hotel, you must change the existing hotel's on-premises signage, off-premises signage (e.g., highway billboards) and alter operating supplies and equipment, including brochures and paper items, to replace any existing brand names with the applicable Best Western Identifying Marks. Your signs must be purchased from a supplier we approve (see Item 8).
    • Signs include freestanding signs and primary identification for the building. The cost of signage for the Property depends on location, type, quantity and sizes of exterior signs. The estimates include installation, freight, foundation and wiring. You must install, display, and maintain signage displaying or containing the applicable Best Western Identifying Marks and other distinguishing characteristics in accordance with plans, specifications and standards we establish for existing hotels.
    1. The "Computer System" and the cost breakdown for each component is more fully described in Item 11.

Source: Item 7 — Estimated Initial Investment (FDD pages 37–61)

What This Means (2025 FDD)

Based on the 2025 Best Western Franchise Disclosure Document, when converting an existing hotel to a Best Western System Hotel, franchisees must change the existing hotel's on-premises and off-premises signage to incorporate Best Western Identifying Marks. This includes freestanding signs and primary identification for the building. The cost of signage depends on the location, type, quantity, and sizes of exterior signs. The estimates include installation, freight, foundation, and wiring.

The FDD indicates that the estimated range in the Best Western tables was calculated for a Best Western System Hotel with 75 rooms and revenue per available room (RevPAR) of $64. However, the document does not provide a specific estimated cost range for signage for a Best Western Conversion System Hotel.

Because the FDD lacks a specific cost range for signage, prospective franchisees should contact Best Western directly to obtain a detailed estimate for signage costs. This estimate should consider the specific location, type, quantity, and sizes of exterior signs needed for the conversion.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.