How does Best Western charge for the BWH MediaMax program, and when is payment due?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| Revenue Services P roperty Visits | Pricing varies by program services. | Due and payable upon statement receipt. | Fee charged to hotels that participate in the optional Revenue Services Property Visit Program. |
|---|---|---|---|
| Regional Training | $399 | Due and payable upon statement receipt. | Fee for attending one-day of optional regional training. |
| Property Sales Management (“PSM”) Program | Program is included in the On- Boarding Program Service and Support for 8 months. After 8 months this is an optional program with a monthly charge of $2,300 per System Hotel (or discount rate of $2,100 per System Hotel for multi- property owners). | Due and payable upon statement receipt. | Payable for System Hotels that participate in the optional local sales program. |
| BWH MediaMax | Cost recovery of media services costs and 10% commission on net consumed revenue through the MediaMax program. | Due and payable monthly upon statement receipt. | Hotel-managed marketing platform that empowers property level marketing managers to drive additional online visibility and room night production across a variety of digital channels. |
Source: Item 6 — Other Fees (FDD pages 24–37)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, the BWH MediaMax program involves a cost recovery of media services costs along with a 10% commission on the net consumed revenue generated through the MediaMax program. This program is described as a hotel-managed marketing platform designed to empower property-level marketing managers, enabling them to enhance online visibility and increase room night production across various digital channels.
For a prospective Best Western franchisee, this means that participation in the BWH MediaMax program will incur charges related to the actual cost of the media services used, plus a 10% commission on the revenue generated through the program. This structure incentivizes effective use of the platform to drive bookings, as the commission is directly tied to the revenue generated.
The fees associated with the BWH MediaMax program are due and payable monthly upon receipt of the statement. This requires franchisees to budget for these ongoing marketing expenses and ensure timely payment to avoid any potential late fees or disruptions in service. Since the program is optional, franchisees have the flexibility to decide whether the potential benefits of increased online visibility and room night production justify the associated costs.