From whom must Best Western branded signs be obtained?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
- 300.4 Best Western branded signs may only be obtained from a Best Western-endorsed vendor.
- 300.5 The Member shall be responsible for the cost of installation of any and all Best Western signs and shall be responsible for maintaining such signs in first-class condition.
- 300.6 Upon termination or cancellation of Membership, the former Best Western Member shall remove all Best Western branded signs, names, and marks, and any part thereof, or any display of a Best Western mark, logo, or emblem. The cost of removal of Best Western identification upon termination or cancellation of Membership shall be the responsibility of the former Member. If Best Western must take action to require or complete the removal, destruction, or alteration of Best Western branded signs, names, marks, or any other Best Western identification, the former Member shall be responsible for costs and
Source: Item 23 — Receipts (FDD pages 108–413)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, all Best Western branded signs must be obtained from a Best Western-endorsed vendor. This requirement ensures brand consistency and quality control across all Best Western locations.
For a prospective franchisee, this means they cannot source signs from any vendor they choose. They are limited to vendors that Best Western has approved. This may impact the cost and lead time for obtaining and installing signage. It is the franchisee's responsibility to cover the costs of sign installation and maintain the signs in good condition.
Upon termination or cancellation of the franchise agreement, the franchisee is responsible for removing all Best Western branded signs. If the franchisee fails to do so, Best Western can take action to remove the signs and charge the former franchisee for all associated costs, including attorney's fees. This underscores the importance of adhering to Best Western's standards and procedures for signage to avoid potential legal and financial repercussions.