Who bears the expense of removing or replacing logos that do not conform to Best Western standards?

According to Best Western's 2025 Franchise Disclosure Document, the financial responsibility for ensuring that all logos meet Best Western's standards falls on the member. Specifically, if any logos do not conform to Best Western standards, the member is responsible for the expense of removing or replacing them to meet the required standards.

This requirement ensures brand consistency across all Best Western locations. It is the franchisee's duty to ensure that their property's signage and branding elements align with the standards outlined in the Brand Identity Manual. This includes not only initial setup but also ongoing maintenance and updates to comply with any changes in Best Western's branding guidelines.

For a prospective Best Western franchisee, this means allocating funds for potential logo updates or replacements. It is important to understand the brand's standards and budget accordingly to avoid unexpected costs. Furthermore, franchisees should stay informed about any changes to Best Western's brand standards to proactively address any non-conforming logos and maintain compliance.