Who has the authority to amend the Best Western Rewards Elite Program for Best Western?

According to Best Western's 2025 Franchise Disclosure Document, the Best Western Board of Directors holds the authority to amend the BWR Elite Program. This means that any changes to the rewards program, including its structure, benefits, or rules, must be approved by the Board.

For a prospective franchisee, this indicates that while Best Western offers a rewards program to incentivize customer loyalty, individual franchisees do not have the power to alter the program's core elements. The Board's control ensures consistency across all Best Western properties and maintains the integrity of the brand's loyalty program. Franchisees must adhere to the program guidelines set by the Board.

This centralized control is typical in franchising, where brand standards and consistency are crucial. Franchisees benefit from a well-managed and attractive rewards program, while Best Western maintains uniformity and manages the overall strategy of the BWR Elite Program. Franchisees should stay informed about any changes or updates to the program communicated by Best Western to ensure compliance and effective implementation at their properties.