Is attending the Annual Best Western Convention considered a qualifying activity for Best Western franchisees?

According to the 2025 Best Western FDD, a Best Western property Member or their designated operating manager or active management employee must attend either the Annual Convention or a District Meeting each year. This rule ensures that someone from each property remains informed and engaged with the Best Western brand standards and any updates.

This requirement has practical implications for franchisees. It means they must budget time and resources for either the Annual Convention or a District Meeting. While attendance at one of these events is mandatory, Best Western encourages attendance at both meetings.

This requirement ensures that Best Western properties maintain consistent standards and stay updated on brand initiatives. By mandating attendance, Best Western aims to foster a sense of community and shared purpose among its franchisees, which is a common practice in the franchise industry to maintain brand consistency and franchisee engagement.