What is the application submission date for the @Home by Best Western trademark?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| TRADEMARK | REGISTRATION/ APPLICATION NUMBER | REGISTRATION/ APPLICATION DATE |
|---|---|---|
| @Home by Best Western | App. 97761960 | App. Submitted 11/3/22 |
Source: Item 13 — Trademarks (FDD pages 84–86)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, the application submission date for the @Home by Best Western trademark was November 3, 2022. Best Western has applied for registration of this trademark with the United States Patent and Trademark Office (USPTO). The application number for the @Home by Best Western trademark is App. 97761960.
It is important to note that Best Western does not currently have a federal registration for the @Home by Best Western trademark. As a result, the trademark may not have as many legal benefits and rights as a federally registered trademark. If Best Western's right to use the @Home by Best Western trademark is challenged, franchisees may be required to change to an alternative trademark, which could increase their expenses.
Prospective franchisees should be aware of the risks associated with using a trademark that is not federally registered. It is advisable to consult with an attorney to understand the implications of using the @Home by Best Western trademark and to assess the potential risks involved. Franchisees are obligated to notify Best Western immediately of any apparent infringement or challenge to the use of any Best Western Identifying Marks.