What is the application number for the '@Home by Best Western' trademark?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| TRADEMARK | REGISTRATION/ APPLICATION NUMBER | REGISTRATION/ APPLICATION DATE |
|---|---|---|
| @Home by Best Western | App. 97761960 | App. Submitted 11/3/22 |
If your hotel will operate under the "@Home by Best Western" name, then we do not have a federal registration for the principal trademark. Therefore, the "@Home by Best Western" trademark does not have many legal benefits and rights as a federally registered trademark. If our right to use the "@Home by Best Western" trademark is challenged, you may have to change to an alternative trademark, which may increase your expenses.
You must notify us immediately of any apparent infringement or challenge to your use of any Best Western Identifying Marks, or of any person's claim of any rights in any Best Western Identifying Marks, and you may not communicate with any person other than us, our attorneys, and your attorneys, regarding any infringement, challenge, or claim. We may take the action we deem appropriate (including no action) and control exclusively any litigation, USPTO proceeding, or other administrative proceeding arising from any infringement, challenge, or claim. You must assist us in protecting and maintaining our interests in any litigation or USPTO proceeding or other administrative proceeding. We will reimburse you for expenses incurred by you as the direct result of activities undertaken by you at our prior written request and specifically relating to the trademark dispute at issue. We will not reimburse you for any other expenses incurred by you for cooperating with us or our affiliates. You must timely notify us and comply with our directions in response to a trademark infringement proceeding that disputes your authorized use of the Best Western Identifying Marks and we may, at our option, defend and/or control the defense of any proceeding arising from your use of any Best Western Identifying Marks.
Source: Item 13 — Trademarks (FDD pages 84–86)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, the application number for the '@Home by Best Western' trademark is App. 97761960. The application was submitted on November 3, 2022. It is important to note that Best Western does not currently have a federal registration for this particular trademark.
Because the '@Home by Best Western' trademark lacks federal registration, it does not possess the same legal protections and benefits as a federally registered trademark. This means that Best Western's rights to the trademark may be more vulnerable to challenges or infringement.
As a prospective franchisee, this has important implications. If Best Western's right to use the '@Home by Best Western' trademark is challenged, franchisees may be required to change the name of their hotel, which could lead to increased expenses. Franchisees are obligated to immediately notify Best Western of any potential infringement or challenges to the use of Best Western's trademarks. Best Western retains exclusive control over any litigation or proceedings related to trademark issues and will decide on the appropriate course of action. Franchisees are required to assist Best Western in protecting its trademark interests, and Best Western will only reimburse expenses incurred with prior written consent and directly related to the trademark dispute.