According to Best Western, what is not permitted regarding signs?
Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
300.1 The appropriate Best Western logo shall be incorporated into all branded signs, including outdoor billboards, as detailed in the Brand Identity Manual as approved by the Board. A budget, dated, cluttered, or disjointed sign is not permitted as may be determined by Best Western Brand Identity Administration. The Member or Applicant shall have the right to appeal to the Board regarding compliance with this Rule. The decision of the Board shall be final.
Source: Item 23 — Receipts (FDD pages 108–413)
What This Means (2025 FDD)
According to Best Western's 2025 Franchise Disclosure Document, a Best Western franchisee is not permitted to have a sign that is budget, dated, cluttered, or disjointed. Best Western's Brand Identity Administration determines whether a sign falls under these prohibited categories. However, a Best Western Member or Applicant has the right to appeal to the Board regarding compliance with this rule, and the Board's decision is final.
This means that Best Western has specific standards for its signage, and franchisees must adhere to these standards to maintain brand consistency. The Brand Identity Manual provides details on the appropriate Best Western logo to be incorporated into all branded signs, including outdoor billboards. This ensures that all signs meet the franchisor's requirements for appearance and quality.
For a prospective franchisee, this implies that they must be prepared to invest in Best Western-approved signage and maintain it in first-class condition. They should also be aware of the potential costs associated with sign installation and maintenance. Furthermore, upon termination or cancellation of the Membership, the franchisee is responsible for removing all Best Western branded signs, names, and marks at their own expense.