Under what name does Best Brains, Inc. conduct business?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is Best Brains, Inc. For ease of reference, Best Brains, Inc. will be referred to as "we," "us," or "our" in this disclosure document. We will refer to the person or entity who buys the franchise as "you" throughout the disclosure document. "You" includes the owners of a franchisee entity. We allow only limited liability companies and corporation franchisee entities, not partnerships.
Franchisor Company. Best Brains, Inc. is an Illinois corporation formed on August 29, 2011. Our principal business address is 135 E. Algonquin Road, Suite B, Arlington Heights, Illinois 60005. We do business under the name, BEST BRAINS.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to Best Brains's 2025 Franchise Disclosure Document, Best Brains, Inc. conducts business under the name BEST BRAINS. This means that all franchising activities, including the operation of learning centers, are performed under this trade name and service mark.
For a prospective franchisee, this is important for branding and marketing purposes. The franchisee will operate their learning center using the BEST BRAINS name, which is the established brand name recognized by customers. This provides a level of brand recognition and trust that a new, independent business would not have.
The FDD also specifies that Best Brains franchises a learning center under the BEST BRAINS trade name and service mark, utilizing specific procedures, techniques, business methods, teaching methods, student worksheets, instructional materials, authorized curricula, business forms, business policies, and a body of knowledge pertaining to the establishment and operation of the franchised businesses. This comprehensive system ensures consistency across all Best Brains locations and reinforces the brand identity.