What was the total net change in Best Brains outlets (franchised and company-owned) during 2023?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 114 | 116 | +2 |
| 2023 | 116 | 122 | +6 | |
| 2024 | 122 | 162 | +40 | |
| Company- | 2022 | 5 | 2 | -3 |
| Owned* | ||||
| 2023 | 2 | 2 | 0 | |
| 2024 | 2 | 2 | 0 | |
| Total Outlets | 2022 | 119 | 118 | -1 |
| 2023 | 118 | 124 | +6 | |
| 2024 | 124 | 164 | +40 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 36–42)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, the total net change in outlets, including both franchised and company-owned, was an increase of 6 locations during 2023. Specifically, the number of franchised outlets increased by 6, while the number of company-owned outlets remained the same. This indicates a year of growth for the franchise system as a whole.
For a prospective franchisee, this information suggests that the Best Brains system is expanding. A net increase in outlets can be a positive sign, indicating that the brand is attracting new franchisees and growing its market presence. However, it's important to consider the specific locations of these new outlets and whether they are in areas that would benefit a new franchisee.
It is also important to note that while the total number of outlets increased, the number of company-owned locations remained constant. This could indicate that Best Brains is focusing on franchise expansion rather than investing in company-owned operations. A potential franchisee may want to inquire about the level of support and resources provided to franchisees compared to company-owned locations.
Overall, the net change in outlets provides a snapshot of the system's growth trajectory. A prospective franchisee should further investigate the reasons behind the changes, the performance of new and existing outlets, and the strategic direction of Best Brains to make an informed decision.