What was the total amount spent on advertising and promotion expenses for Best Brains during January-March 2025?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
ncome Tax Payable | | | Total for Other Current Liabilities | $308,759.83 | | Total for Current Liabilities | $4,811,427.46 | | Long-term Liabilities | | | Ally Auto | | | Auto Finance GMC | | | Auto Finance HEV | 82,568.98 | | Chase Auto Finance - REV | 60,687.75 | | Chase-CTruck | 94,364.53 | | Deferred Franchise Revenue - LongTerm | 402,161.01 | | EIDL Loan | 150,000.00 | | Finance Ford E-Transit Cargo | 29,163.68 | | Finance Ford F150 | | | Ford Motor Credit | | | KIA Finance | | | Wells Fargo Tesla | | | Total for Long-term Liabilities | $818,945.95 | | Total for Liabilities | $5,630,373.41 | | Equity | | | Retained Earnings | 556,782.47 | | Net Income | 8,842.18 | | Additional Paid in Capital | 121,375.00 | | Capital Stock | 1,000.00 | | Members Draw | -518,020.00 | | Opening Balance Equity | | | Total for Equity | $169,979.65 | | Total for Liabilities and Equity | $5,800,353.06 |
Profit and Loss
Best Brains Inc
Unaudited
January-March, 2025
| DISTRIBUTION ACCOUNT | TOTAL |
|---|---|
| Income | |
| Advertising | 132,455.01 |
| Franchise Sales | 14,100.00 |
| Gain on sale of assets | 14,960.00 |
| Material Charges | 679,021.66 |
| Miscellaneous income | 10,028.40 |
| Online Registrations | 329.00 |
| Royalties | 1,223,628.46 |
| Service/Fee Inc |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 42)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, the company's advertising and promotion expenses for the period of January through March 2025 totaled $91,044.46. This figure reflects the expenses Best Brains incurred for advertising and promotional activities during the specified three-month period.
For a prospective franchisee, this information provides insight into the level of investment Best Brains makes in marketing and advertising at the corporate level. It's important to note that this figure represents the franchisor's expenses and may not reflect advertising spending at the local franchise level. Franchisees may be required to contribute to a marketing fund or conduct their own local advertising, which would be separate from this amount.
Understanding the franchisor's investment in advertising can help a franchisee assess the potential brand awareness and marketing support they can expect. However, it is crucial for potential franchisees to inquire about the details of the advertising and promotion strategies, including the types of media used, the target audience, and the overall marketing plan. Additionally, franchisees should clarify their own advertising obligations and potential costs to get a complete picture of marketing-related expenses.
It is also useful to compare this figure with advertising expenses from previous years, if available in the FDD, to identify trends and assess the franchisor's commitment to marketing over time. Reviewing the complete financial statements and asking detailed questions about marketing strategies will enable prospective franchisees to make informed decisions.