What section in the Best Brains Franchise Agreement details the franchisee's obligation related to opening the franchise?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
ted to provide new content for this section from time to time pursuant to our guidelines.
Grand Opening Advertising. Before opening your Franchised Business, you must spend a minimum of $14,000 on local advertising and promotion of the opening of the Franchised Business in accordance with an opening marketing plan approved by us. These grand opening expenditures are in addition to the Brand Development Fund contributions specified above. We may require you to pay to the Brand Development Fund at the time of the "open house" before the scheduled opening of the Franchised Business these amounts which we will then spend for local advertisin
Source: Item 9 — FRANCHISEE'S OBLIGATIONS (FDD pages 21–22)
What This Means (2025 FDD)
According to the 2025 Best Brains Franchise Disclosure Document, Item 11 discusses the franchisee's obligations related to opening their franchise. Specifically, it states that before opening the franchised business, the franchisee must spend a minimum of $14,000 on local advertising and promotion. This expenditure must align with an opening marketing plan approved by Best Brains. These grand opening expenses are separate from the Brand Development Fund contributions.
Best Brains has the option to require the franchisee to pay these advertising and promotion amounts to the Brand Development Fund at the time of the "open house," before the scheduled opening. Best Brains will then use these funds for local advertising and promotion according to a marketing plan they develop.
This requirement ensures that new Best Brains locations launch with sufficient marketing to attract initial customers. The franchisee needs to budget for this $14,000 expense in addition to other startup costs and ongoing fees. The franchisee should work closely with Best Brains to develop an effective marketing plan to maximize the impact of this investment.