What salaries, administrative costs, and overhead can be paid from the Best Brains Brand Development Fund?

According to the 2025 Best Brains Franchise Disclosure Document, the Brand Development Fund can be used to cover reasonable salaries, administrative costs, and overhead that Best Brains incurs while administering the fund and its advertising and marketing activities. This means that a portion of the money contributed to the Brand Development Fund can be used by Best Brains to pay for the staff and resources required to manage the fund's operations.

This is a fairly standard practice in franchising, as managing a brand development fund involves costs. However, the FDD does not specify any limits or caps on the amount of salaries, administrative costs, or overhead that can be paid from the fund, only that they must be "reasonable" and related to the fund's administration and marketing efforts.

As a prospective franchisee, it's important to understand that while the Brand Development Fund is intended to benefit all Best Brains businesses, there's no guarantee that expenditures in your specific market area will be proportionate to your contributions. Additionally, Best Brains has sole discretion over how the fund is spent. It would be prudent to inquire with Best Brains about the typical percentage of the Brand Development Fund used for salaries, administrative costs, and overhead to get a clearer picture of how the fund is managed and how much is directly allocated to advertising and marketing programs.