What rights does Best Brains retain over social media content posted by franchisees?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
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- We Must Approve Advertising. You may only use advertising material not prepared or previously approved by us, by submitting it to us for approval. If you do not receive written approval within fourteen days after the date of receipt by us of the materials, we will be deemed to have disapproved. You will have access to corporate provided social media and the ability to use and post pursuant to our guidelines, but we will have master rights on such social media, and can change or edit your posts. You also must abide by our guidelines with respect to any digital chat communication tools that you use.
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- Websites. You are not allowed to create or manage their own websites or domains associated with their Best Brains business. Each location has a part of our website dedicated to them, and you are obligated to provide new content for this section from time to time pursuant to our guidelines.
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, franchisees have access to corporate-provided social media platforms and can post content according to Best Brains' guidelines. However, Best Brains retains master rights over these social media accounts, allowing them to change or edit franchisee posts. Franchisees must also adhere to Best Brains' guidelines for any digital chat communication tools they use.
This means that while franchisees can engage with customers and promote their Best Brains center through social media, their content is ultimately subject to franchisor oversight and control. Best Brains can ensure brand consistency and manage the overall online presence of the franchise system by editing or altering franchisee posts.
This level of control is common in franchising, where franchisors seek to maintain uniform brand standards across all locations. Prospective franchisees should understand that their social media activity related to the Best Brains business will be monitored and subject to change by the franchisor. Franchisees are also prohibited from creating their own websites or domains associated with their Best Brains business; instead, each location has a dedicated section on the corporate website, for which franchisees must provide content.