Does Best Brains require franchisees to obtain approval for advertising materials not prepared or previously approved by them?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
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- We Must Approve Advertising. You may only use advertising material not prepared or previously approved by us, by submitting it to us for approval. If you do not receive written approval within fourteen days after the date of receipt by us of the materials, we will be deemed to have disapproved. You will have access to corporate provided social media and the ability to use and post pursuant to our guidelines, but we will have master rights on such social media, and can change or edit your posts. You also must abide by our guidelines with respect to any digital chat communication tools that you use.
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- Websites. You are not allowed to create or manage their own websites or domains associated with their Best Brains business. Each location has a part of our website dedicated to them, and you are obligated to provide new content for this section from time to time pursuant to our guidelines.
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, franchisees must submit any advertising materials not already prepared or approved by Best Brains for their approval. If the franchisee does not receive written approval within 14 days of Best Brains receiving the materials, the advertising is considered disapproved.
Best Brains provides franchisees with access to corporate social media, allowing them to post content according to the company's guidelines. However, Best Brains retains master rights over these social media accounts and can modify or edit franchisee posts. Franchisees must also follow Best Brains' guidelines for any digital chat communication tools they use.
Furthermore, Best Brains franchisees are not allowed to create or manage their own websites or domains associated with their Best Brains business. Instead, each location has a dedicated section on the corporate website, and franchisees are required to provide new content for this section following Best Brains' guidelines. These stipulations ensure that all advertising and online presence align with the brand's standards and image.