What is the registration date for the 'BE YOUR BEST' trademark used by Best Brains?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
| Description of Mark | Principal or Supplemental Register of the USPTO | Registration Number | Registration Date |
|---|---|---|---|
| BEST BRAINS | Principal | 4312681 | April 2, 2013 |
| Principal | 4831219 | October 13, 2015 | |
| Principal | 5696167 | March 12, 2019 | |
| BE YOUR BEST | Principal | 5696442 | March 12, 2019 |
Source: Item 13 — TRADEMARKS (FDD pages 29–30)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, the 'BE YOUR BEST' trademark has a registration date of March 12, 2019. This trademark is registered on the Principal Register of the USPTO (U.S. Patent and Trademark Office) under registration number 5696442.
For a prospective Best Brains franchisee, this means that Best Brains has legal protection for the 'BE YOUR BEST' trademark, and franchisees are licensed to use it as part of their franchise agreement. The inclusion of the trademark on the Principal Register signifies that Best Brains has made a claim of ownership and has demonstrated that the mark is distinctive and not merely descriptive.
It is important for franchisees to use the trademarks correctly and according to the guidelines set by Best Brains to maintain the integrity of the brand and avoid any potential legal issues. Franchisees should also be aware that Best Brains retains ownership of any sign faces bearing the Marks, even if the franchisee paid a third party to create them. This underscores the importance of adhering to Best Brains' standards for branding and trademark usage.