What is Best Brains' recommendation regarding when a franchisee should begin training in relation to incurring costs for opening the Franchised Business?

According to Best Brains' 2025 Franchise Disclosure Document, Best Brains encourages franchisees to begin their training program before incurring any costs or expenses related to opening their franchised business. This recommendation is in place to potentially mitigate financial risk for the franchisee.

This recommendation implies that Best Brains wants franchisees to be fully prepared and informed about the business operations before they invest significant capital. By completing the training early, franchisees can assess whether the Best Brains franchise model aligns with their expectations and capabilities before committing to expenses such as leasehold improvements, equipment purchases, and initial marketing campaigns.

However, the FDD also states that if Best Brains determines, in its sole discretion, that a franchisee does not pass the training program, Best Brains has the right to terminate the Franchise Agreement. In such a case, Best Brains will not be liable to return any franchise fee or pay any costs or expenses incurred by the franchisee. Therefore, while early training is encouraged, there is a risk that the franchisee could lose their initial investment if they do not successfully complete the training program.