What are the reasonable best efforts Best Brains uses to review a site?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
Our Support Services Prior to Opening. Before you open your Franchised Business, we will:
(1) Use our reasonable best efforts to review a site you have selected. We review the site in order to evaluate and approve the location of your Franchised Business within thirty days after you provide us the information about the site. Additional sites are considered until our approval is reached. You must obtain our approval of the site location and the lease. The factors which we may (but are not required to) consider for our approval include demographic radius characteristics and growth factors in the area, traffic patterns, ease of access, parking, visibility, allowed signage, competition from other businesses providing similar products and services, the proximity to other businesses, the nature of the businesses in proximity to the proposed site, and other commercial characteristics (including rental obligations and other lease terms for the proposed site) and the size, appearance and other physical characteristics of the proposed site location. We recommend that the size of the location be 1,000 to 1,500 square feet. We approve or disapprove locations or leases by a written notice which is delivered to you. We use our reasonable best efforts to deliver this notification to you within 30 days after the location evaluation or lease information is available.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–28)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, Best Brains will use reasonable best efforts to review a potential site selected by the franchisee. This review is conducted to evaluate and approve the location for the Best Brains franchise, and the franchisee must obtain Best Brains' approval of both the site location and the lease agreement. Best Brains aims to complete this review within 30 days after receiving the necessary information about the site from the franchisee. Additional sites may be considered until Best Brains grants its approval.
Factors that Best Brains may consider during the site review include demographic characteristics and growth factors in the area surrounding the site, traffic patterns, ease of access, parking availability, visibility, allowed signage, competition from similar businesses, proximity to other businesses, the nature of nearby businesses, other commercial characteristics (including rental obligations and other lease terms), and the size, appearance, and physical characteristics of the proposed site. Best Brains recommends that the location size be between 1,000 to 1,500 square feet.
Best Brains communicates its decision regarding site approval or disapproval to the franchisee through a written notice. Best Brains aims to deliver this notification within 30 days after the location evaluation or lease information is available. It is important to note that while Best Brains uses reasonable best efforts in the site review process, they are not required to consider all of the listed factors, and the final decision rests with Best Brains. The franchisee is also required to submit the lease to Best Brains for written approval at least fifteen days before it is scheduled to be executed.