What is the purpose of the opening marketing plan for a Best Brains franchise?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
- You shall contribute to the Brand Development Fund (the "Brand Development Fund") for such advertising and marketing programs as we deem appropriate.
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- You agree that we may use the Brand Development Fund to prepare advertising materials and administer national, regional and local advertising programs and public relations activities.
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- You must list and advertise the Franchised Business in such print and online directories as we may specify using our templates.
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- Telephone Numbers. We may maintain one or more telephone numbers for the Franchised Business and, if we do, you shall be authorized and required to use such number(s) during the term of this Agreement. If you are granted the rights to the number we have the right to ask for the rights upon termination or transfer. You acknowledge that we shall have the sole rights to and interest in all such telephone numbers.
(i) We shall notify the you of monthly of the cost of such telephone service and you shall, within five days of receipt of such a bill, r
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, the opening marketing plan is designed to promote the opening of a new Best Brains franchise. Before opening their Best Brains business, franchisees must spend a minimum of $14,000 on local advertising, marketing, and promotion. This spending must align with an opening marketing plan that Best Brains approves.
Best Brains may also require franchisees to pay an amount to the Brand Development Fund at the time of the "open house," before the scheduled opening. Best Brains will then use these funds for local advertising, marketing, and promotion of the opening, again following an opening marketing plan developed by Best Brains.
These grand opening expenditures are separate from and in addition to any Brand Development Fund contributions that the franchisee is required to make. In addition to these initial marketing requirements, franchisees must spend at least $250 per month on local advertising and promotions each quarter.