Does Best Brains provide templates for advertising in print and online directories?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
E. Advertising. We shall direct all advertising and marketing programs financed by the Brand Development Fund. We will have with sole discretion over the creative concepts, materials and endorsements used and the geographic, market, and media placement of the advertisements. We will provide you with approved advertising and marketing materials on the same terms and conditions as other BEST BRAINS businesses.
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- We Must Approve Advertising. You may only use advertising material not prepared or previously approved by us, by submitting it to us for approval. If you do not receive written approval within fourteen days after the date of receipt by us of the materials, we will be deemed to have disapproved. You will have access to corporate provided social media and the ability to use and post pursuant to our guidelines, but we will have master rights on such social media, and can change or edit your posts. You also must abide by our guidelines with respect to any digital chat communication tools that you use.
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- Websites. You are not allowed to create or manage their own websites or domains associated with their Best Brains business. Each location has a part of our website dedicated to them, and you are obligated to provide new content for this section from time to time pursuant to our guidelines.
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to the 2025 Best Brains Franchise Disclosure Document, Best Brains maintains control over advertising and marketing programs, including the creative concepts and materials used. As a franchisee, you are required to use advertising material approved by Best Brains. If you submit advertising material and do not receive written disapproval within fourteen days, it will be deemed disapproved.
Best Brains will provide approved advertising and marketing materials to franchisees on the same terms and conditions as other Best Brains businesses. These materials are funded by the Brand Development Fund, which Best Brains manages with sole discretion over the advertising's creative concepts, materials, endorsements, geographic placement, market, and media.
While franchisees have access to corporate-provided social media and can post content according to Best Brains' guidelines, Best Brains retains master rights and can edit these posts. Franchisees are not allowed to create or manage their own websites or domains associated with their Best Brains business; instead, each location has a dedicated section on the corporate website.
In summary, Best Brains franchisees must adhere to the advertising and marketing programs directed by Best Brains, utilizing approved materials and refraining from creating independent websites or marketing campaigns. This centralized approach ensures brand consistency and quality control across all franchise locations.