What principal trademarks does the Best Brains franchise agreement license to franchisees?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
| Description of Mark | Principal or Supplemental Register of the USPTO | Registration Number | Registration Date |
|---|---|---|---|
| BEST BRAINS | Principal | 4312681 | April 2, 2013 |
| Principal | 4831219 | October 13, 2015 | |
| Principal | 5696167 | March 12, 2019 | |
| BE YOUR BEST | Principal | 5696442 | March 12, 2019 |
Source: Item 13 — TRADEMARKS (FDD pages 29–30)
What This Means (2025 FDD)
According to Best Brains's 2025 Franchise Disclosure Document, the franchise agreement licenses franchisees to use specific principal trademarks. These marks are registered with the U.S. Patent and Trademark Office (USPTO). The main trademarks include "BEST BRAINS" under registration numbers 4312681 (registered April 2, 2013), 4831219 (registered October 13, 2015), and 5696167 (registered March 12, 2019), as well as the trademark "BE YOUR BEST" under registration number 5696442 (registered March 12, 2019). These trademarks are crucial for identifying the franchised business.
The franchisee must use these trademarks as the sole identification of their Best Brains center, while also identifying themselves as the independent owner in a manner prescribed by Best Brains. The franchisee cannot use the trademarks as part of any company or trade name, or with any modifications unless expressly authorized in writing by Best Brains. The trademarks must be prominently displayed on signs, posters, service contracts, and stationery.
Best Brains retains ownership of any sign faces bearing the trademarks, even if the franchisee paid a third party to create them. The franchisee is required to notify Best Brains immediately of any potential infringement or challenges to the use of the trademarks. Best Brains has the sole discretion to take action regarding any infringement, and the franchisee must assist in protecting the trademarks. Best Brains will indemnify the franchisee against damages resulting from trademark infringement, provided the franchisee complies with the franchise agreement and promptly notifies Best Brains of any claims.